Total Revenue
$124,850
18.4% vs last period
Total Profit
$47,640
22.1% vs last period
Avg Order Value
$68.40
5.2% vs last period
Return Rate
2.3%
0.8% vs last period
Revenue vs Profit
30 day trendBest Selling Products
Revenue by Category
Customer Acquisition
Supplier Performance
Return & Refund Rate
Total Returns (30d)
28
Return Rate
2.3%
Refunds Issued
$1,842
Top Return Reason
Item not as described (42%)
Avg Refund Time
3.2 days
Key Insights
Highest Margin Product
Phone Case Ultra (71%)
Fastest Growing Category
Electronics (+24%)
Best Supplier (Fulfillment)
US FastShip (98.9%)
Repeat Customer Rate
34.2%
Customer Lifetime Value
$142.80