Audience Insights
Age Distribution
User demographics by age group
Gender Split
Distribution breakdown
Male — 58%
Female — 38%
Other — 4%
Top Locations
🇺🇸United States
27%
🇬🇧United Kingdom
12%
🇩🇪Germany
9%
🇨🇦Canada
8%
🇫🇷France
7%
4m 32s
Avg. Session Duration
+12% vs last period
3.8
Pages per Session
+5.2% vs last period
38.2%
Bounce Rate
-3.4% vs last period
Session Duration Distribution
How long users spend on your site
Browser Usage
Horizontal stacked bar
Chrome 64%
Safari 18%
Firefox 12%
Edge 6%
Chrome — 64%
Safari — 18%
Firefox — 12%
Edge — 6%
Device Type
Desktop, Mobile, Tablet breakdown
Desktop
58%
Mobile
36%
Tablet
6%
OS Breakdown
Windows42%
macOS28%
Android18%
iOS10%
Linux2%
New vs Returning
First-time vs returning visitors
62%
New Visitors
96,720 users
38%
Returning Visitors
59,280 users
User Segments
Key audience segments
Segment Users Avg Revenue Retention Trend
Power Users 8,420 $124.50
92%
Regular Visitors 34,200 $48.20
74%
New Signups 12,800 $22.80
58%
Enterprise 1,240 $892.00
96%
Churned Risk 5,640 $18.40
22%
Mobile First 28,400 $34.60
68%